Building my granola brand to 10k on Instagram

Building my granola brand to 10k on Instagram

May 22, 2017

Exciting news! The gr8nola Instagram page hit 10,000 followers… in a little under one year! This is a huge milestone, especially since I knew nothing about Instagram prior to starting this for my granola business. But when you're trying to build a consumer brand out of pure scrappiness, you have no choice but to get your hands dirty and learn.

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My hunger for #gr8ness (and how I started a clean granola business)

My hunger for #gr8ness (and how I started a clean granola business)

March 19, 2017

People always ask what motivated me to start a granola business. (I agree, its a bit random). Looking back, I never considered myself to be the entrepreneurial type, but now I can’t see a future without gr8nola. Two things triggered this hunger for #gr8ness:

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Our Inaugural Offsite During The Cleanse

Our Inaugural Offsite During The Cleanse

February 10, 2017

It's been almost a week since starting #TheGr8Cleanse, and Tank and I are starting to come out of our brain fog, shed some weight and become more motivated in our workouts and professional lives.

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How our Cleanse (and gr8nola) Started...

How our Cleanse (and gr8nola) Started...

February 04, 2017

My husband Tank and I are both former Stanford Athletes. I competed at the 2000 and 2004 US Olympic Swimming Trials, and Tank played in the NFL from 2002-2009. Even though we are well past our heydays...

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My New Year's Mantra: Staying Balanced in 2017

My New Year's Mantra: Staying Balanced in 2017

January 23, 2017

There’s a lot on my plate in 2016: juggling a full-time job and building my granola business so I can hopefully do it full-time by 2018. This year is going to be crazy (in a good way), and my mantra is to stay balanced through it all.

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Creating my granola formula on a bikini competition diet

Creating my granola formula on a bikini competition diet

October 05, 2016

After committing to the idea of launching my granola business, the next thing I had to do was nail down my recipe. Making granola at home was very different than making it repeatedly for farmers markets. I had to go from making small, unmeasured...

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Naming my granola business

Naming my granola business

May 19, 2016

I had the entrepreneurial itch for some months before launching my business, but I remember very vividly the day I “officially" decided to go for it. It was March 2013, and I was chatting online with my designer friend...

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