In partnership with x Nigel Barker

We're Empowering Young Women to Achieve Gr8ness

with the launch of our newest flavor


View nutrition & ingredients

Five girl leaders were chosen to work alongside gr8nola’s founder Erica Liu Williams and long-time Girl Up Champion, fashion photographer & TV personality Nigel Barker, to bring this flavor to market — from ideation to launch.

Winter Ashley Amina Salahou Yakira Pinillos Linares Anagaby Litz Maya Cabrera

Through this partnership, our mission is to inspire young women to achieve gr8ness by giving these girls real-world entrepreneurial experience, while supporting Girl Up’s mission to achieve gender equality worldwide.

Winter Ashley Amina Salahou Yakira Pinillos Linares Anagaby Litz Maya Cabrera

Join The Movement

8% of Peanut Butter proceeds will directly benefit Girl Up

Join our mission to achieve gender equality worldwide with your purchase. Share why you’re #HungryForEquality on social for your chance to win a year’s supply of gr8nola! Learn More

View nutrition & ingredients

Meet The Girls

Get to know the girls behind the flavor by clicking on their photo

Winter Ashley Winter Ashley - Girl up


Maya Cabrera Winter Ashley - Girl up


Amina Salahou Winter Ashley - Girl up


Yakira Pinillos Linares Winter Ashley - Girl up


Anagaby Litz Winter Ashley - Girl up


Meet The Team

Girl Up - Empowering Young Women Leaders

Girl Up

Girl Up is a global movement of empowered young women leaders who defend gender equality. Through leadership development training, Girl Up gives girls the resources and platform to start a movement for social change wherever they are. Girl Up was founded by the United Nations Foundation in 2010, and continues to work across a global community of partners to achieve gender equality worldwide. Because when girls rise, we all rise.

Nigel Barker - internationally renowned photographer & TV Judge

Nigel Barker

Nigel Barker is an internationally renowned photographer who served 17 seasons as photographer and judge on the hit TV show America’s Next Top Model, host of The Face, and now the Top Photographer. Barker is also a New York Times best selling author and has directed and produced award-winning films, documentaries, and commercials for Hollywood clients to international charitable organizations.

Gr8nola - low-sugar granola made with unique & functional superfoods


Founded by Olympic Trials Swimmer Erica Liu Williams, gr8nola is delicious, low-sugar granola made with unique & functional superfoods. Gr8nola was born in Erica’s kitchen during a cleanse, tested & proven at the farmers market, and voted into the pantries of Silicon Valley’s biggest tech companies like Google, Twitter and more. Our mission is to create superfood snacks that are as delicious as they are gr8 for you so you can eat, feel & be your best.


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